You won’t have heard from me yet, so I guess I should introduce myself! Hi, I’m Annabelle and I am a new(ish) Copywriter here at Coast Digital. I have been working in the industry for five years, starting my journey with a digital marketing apprenticeship. Although my apprenticeship was in digital marketing, I have only […]

Semantic SEO can be a daunting subject for anyone that doesn’t understand Search Engine Optimisation (SEO), but it can have a really positive effect on your website and SEO rankings. Read this article to discover what semantic SEO is and how it can benefit your business. What is semantic SEO? Semantic SEO is the practice […]

As we know, Universal Analytics (UA) is on its way out – roughly a year to go as I write this. This is a tool I have used every day for the last 10 years and can pretty much use with my eyes shut, so honestly I’ve been apprehensive about making the switch to GA4. […]

Coast Digital is unlike anywhere I have worked before, having joined in February 2022 and not from a Digital Marketing background, I was left wondering what to expect. In this blog, I will introduce you to ‘All Things Coast Digital’… What does Coast Digital offer? The camaraderie and teamwork are all part of what makes […]

There is no secret that guarantees success. When it comes to the success or failure of projects, it all depends on how well they’re managed. Read this blog to discover what makes for successful project management. Open communication is key Communication is one of the vital elements that determine the success of a project, it […]

Austria appears to have set off a wave of European countries looking to ban the use of Google Analytics, as Italy becomes the fourth country to declare Google Analytics illegal after Austria, Holland and France.   A trend is beginning to emerge: December 2021 – Austria declare Google Analytics illegal January 2022 – Holland declare […]

If you care about site performance, please stop adding your redirects to .htaccess files! For anyone who doesn’t know, a .htaccess file is a text file that can be placed in a directory within your website files, allowing you to make some changes to the configuration of your site without having to mess around with […]

In the modern-day business world, it is quite common practice to outsource marketing activity to a third party to get experienced input, which allows businesses to focus on their own specialism. But a question that often gets floated around is “where should we be focusing our attention to ensure I get the best bang for […]

If you work in digital marketing, it’s pretty likely you’re doing content – whether it’s blogs to help boost your search visibility, straplines for social media ads, or figuring out what to say on the service pages you add to the information architecture of your website. The cliché is that content is king, but maybe […]