One of the added benefits of my role here at Coast Digital is having the chance to speak at a variety of industry and local events. One of these recurring opportunities has involved hosting lectures at educational organisations for students from Essex University, Colchester Institute and the Essex Business School. In particular, these lectures have […]

It’s a fundamental part of any project, “do we understand each other”? There must be a million ways of expressing the same issue but “are we both on the same page?” pretty much covers it. At Coast Digital, we spend a huge amount of time and effort in understanding our audiences, their behaviours and the […]

Instagram Stories vs Snapchat In the battle of the social media platforms, Instagram (owned by social media giant Facebook Inc) released a new update that changed the way users interact with the platform. It increased the actual time spent on platform across demographics. According to Instagram, those under the age of 25 spend more than […]

As Business Development Manager at a Digital Marketing Agency delivering UX Design & Build Projects (as well as Strategic Digital Marketing Campaigns), I’m acutely aware that I’m often the first interaction with our clients. And, as we all know, first impressions count – a heavy burden indeed with almost 50 mouths to feed back in […]

As the web has matured, images have become an intrinsic part of the experience. Whether it’s a beautiful photo from a client’s case study or a throwaway GIF shared on social media, we use and encounter more and more images all the time. In many areas internet speeds continue to increase, and with this added […]

I am always looking to improve my Sketch workflow and regularly use plugins to increase my efficiency when designing complex layouts and screens. In this blog post I’ll share my 5 favourite Sketch plugins that make my life just that little bit easier. Paddy Paddy could possibly be my favourite plugin out of the five […]

Giving useful and actionable feedback is an underrated skill. In an industry like marketing where creativity is a key component to success, being able to provide feedback that keeps the project moving and gets you closer to the end result you’re looking for is key. Whether feedback is going to another member of your internal […]

As part of my two-year computer science course, we’re put in contact with someone that has suitable experience to aid us in a variety of things (such as career choices). I’m the lucky mentee of Daniel James, a developer at Coast Digital. In addition to the mentor scheme, we had to complete a month-long internship […]

If you’re reading this then, presumably, you found the title interesting – which is great! But why did the title grab your attention? Well, because the words were – as they always should be – chosen carefully and with purpose. Subtext matters If we break down the title and think about the word choice, it’s […]