It’s a well-marketed fact that sales is the lifeblood of any business. This got me thinking, what does that make marketing? Achieving sales is an outcome and in most walks of life – take sport for example – the person delivering the outcome gets the glory. This got me thinking some more. We receive over […]

When initially looking at a Conversion Rate Optimisation project, it is important to consider the type of site that A/B, Multivariate testing and usability improvements are to be undertaken. Lead generation and Ecommerce sites – typically those that fall into the B2C and B2B categories respectively, behave quite differently because of the different traffic profile […]

The annual Coast Digital birthday, not just a time to recognise the great year that has passed but also a unique opportunity to bond the team and bring members of staff together for training and fun. In previous years there has been yachting and even a day out at Henley; but 2011 was decidedly more […]

I’ve been looking at moving house recently and during my lunch time web-surf, somehow I stumbled upon the business section of the Guardian website looking at share prices. This article caught my attention – “Bank of England turns to Google to shed light on economic trends”. I am a quite a Google-fan-boy so was immediately […]

Throughout my tenure in digital marketing, every so often, I try to take a step back and take stock of some of the changes that we’ve seen in search and look at how they’re changing the ways in which we have to react as online marketers. Some of the more recent shifts we see have […]

“The art/science of fitting and shaping a schedule covering multiple staff and disciplines, through a mix of account management, project management, line-management and research demands.” In one form or another I’ve managed schedules for 16 years across the telecommunications and digital industries. One thing doesn’t change regardless of industry, it’s all about people. In my […]

How much do we really want to know about a professional footballer who’s ‘allegedly’ had an affair with a reality TV star? Do we really care about it, or are we interested simply because the player in question didn’t want us to know and used his wealth and influence to try and stop us finding […]

David Wharram and Ross Henderson turned out for the Coast Digital golf team in support of Havens Hospices on Tuesday 16th April 2011. The event was being held at the Thorpe Hall Golf Club, Southend on Sea. With an 18 hole Stableford competition and prizes for the best individual and team scores, along with the […]

Scouting for Girls was a hot topic on Twitter this morning, but not because they’d won an award or released another album where they’d accidentally left the repeat lyric button on. No their minor Twitter fame came about when a fellow digital marketer, James Chapman, discovered that the Scouting for Girls website was linking to […]

New Google Analytics As you may know, Google is currently in the process of rolling out its new, “improved” Google analytics interface. I’ve had access to this for a little while now, but it wasn’t until earlier this morning that I consciously noticed myself flicking back and forth between the new interface and the old […]