Yesterday Google took another step towards controlling the internet with the launch of yet another free service, Google Public DNS – and I can’t help but wonder why it has made this move. First a little background on DNS. Domain Naming System (DNS) is effectively what allows the World Wide Web to work. Your computer […]

It’s no secret that everyone in our online marketing team is a major Google Analytics fan – and the fact that I spend more time with GA than I do with some of my closest family is worrying to say the least! So when we get new features to play around with, we all get […]

The national newspaper websites are awash today with reports on Google’s refusal to remove a racially offensive image of Michelle Obama. The image in question depicts the first lady with simian features and is currently appearing as the top result in Google image searches for “Michelle Obama”. In reaction to numerous complaints, Google took out […]

I’ve been monitoring the buzz from Econsultancy’s Online Marketing Masterclasses and I haven’t been surprised to hear some very familiar messages. I spotted one that I thought was worthy of further discussion on Econsultancy’s Twitter feed yesterday afternoon: @Econsultancy: #OMM Key lessons learnt by Dell – Customers ARE talking about your brand. Either you can […]

We’ve all become quite familiar with Bing since its arrival in BETA mode at the end of May. However, Microsoft has now rolled out a UK version – meaning its results will come under the microscope of the online marketing world. Heavy investment from Bing to get the UK’s SERPs right means the following features […]

Keeping your children from viewing unsuitable material on the web isn’t easy. Google’s solution is called SafeSearch, and it’s designed to filter out adult content. SafeSearch is used in homes and classrooms across the world but, until now, it has suffered from one major flaw – a child could easily turn it off. That’s just […]

I’ve been avidly following the debate about the future of print media, and it’s certainly not difficult to find fresh opinions on what’s going to happen next. It’s a topic that has captured many people’s imaginations and everyone has questions to ask: can publishers adapt; will consumers define the new model; how is the internet […]

Google Experimental Labs is currently running Google Social Search. The purpose of this tool is to bring you and your social circle closer together. I guess the end goal is that there will be nothing you don’t know about your friends, what they’ve been up to or what they’ve been saying! Google Social Search plugs […]

If you want to read a lot of misguided nonsense about SEO, then look no further than this post by Derek Powazek. Remarkable for its non-truths as well as its many oversights, it argues – unconvincingly – that search engine optimisation is not a legitimate form of marketing. Utter rubbish. The SEO community is full […]

With Royal Mail’s national strike action kicking off today, my thoughts have turned to the millions of e-tailers that must find a way to compensate for the reduced postal service over the next couple of days. For most people, shopping online is all about convenience. If they don’t have time to venture onto the High […]